Concept Campaign
“Find Your Flavor”
A co-branded promotion pairing CAVA's build-your-own bowl with Bumble's build-your-own connection — bringing both brands together under one shared idea, Find Your Flavor, across brand copy, paid social, and out-of-home creative.
A student concept campaign created for PR 525 at USC Annenberg — a co-branded promotional collaboration between CAVA and Bumble. Not affiliated with or endorsed by CAVA or Bumble.
The Brief
The Assignment
A co-branded promotional campaign imagining a partnership between CAVA and Bumble — the brand copy, a paid social set, and the out-of-home creative to launch it.
The Idea
Find Your Flavor ties CAVA's build-your-own bowl philosophy to Bumble's build-your-own connection pitch — positioning both brands around a shared belief that the best combinations, in food and in people, come from trying something new.
The Product
The Perfect Match Bowl — a limited-edition CAVA x Bumble creation with roasted sweet potatoes, spicy harissa honey chicken, feta, crispy chickpeas, and a drizzle of garlic dressing — alongside a Bumble-exclusive Buy One Bowl, Share One Free offer running through December 31.
The Copy
Find Your Flavor
Find Your Flavor
Life's better when you mix it up — whether that means trying a new ingredient, a new combo, or meeting someone new. That's why this season, CAVA and Bumble are coming together to help you Find Your Flavor — a celebration of taste, chemistry, and connection.
At CAVA, we believe food should be personal. No two bowls are ever the same — and that's the beauty of it. You can swap your grains for greens, trade your tzatziki for hummus, or add a little extra harissa honey chicken when you're feeling bold. Every combination tells a story about who you are and what you're craving in the moment.
Bumble believes the same thing about people. Every conversation, every swipe, every connection is an opportunity to explore something new — a friendship, a spark, a moment that might surprise you. Together, we're celebrating that spirit of curiosity, because great taste isn't just about food — it's about trying, choosing, and discovering what (and who) makes life a little more flavorful.
Match. Meet. Eat. Repeat.
From now through December 31, Bumble users can unlock exclusive CAVA offers right in the app — like Buy One Bowl, Share One Free rewards that make meeting up IRL easier (and tastier) than ever. Whether it's a first date, a friend date, or a casual "let's grab lunch," we've got your table covered.
And for those ready to test their taste buds, meet the Perfect Match Bowl — our limited-edition CAVA x Bumble creation. It's got roasted sweet potatoes, spicy harissa honey chicken, feta, crispy chickpeas, and a drizzle of garlic dressing — sweet, spicy, balanced, and full of chemistry. Basically, it's what happens when two great flavors finally match.
So go ahead — swipe right on something new. Trade your bowl for a pita, mix up your dips, share a meal, or meet your match. Because at CAVA, we know one thing for sure: when you combine bold flavors and good company, you'll always find something worth coming back for.
CAVA x Bumble: Find Your Flavor. Fresh food. Real connections. Endless combinations. Sign up to Buy One Bowl, Share One Free.
Creative
Instagram Ads
Creative
Out of Home
