Data, AI & Research

Good communication starts with understanding the audience. Through intentional survey design and data analysis, I explore the questions AI is raising for how brands earn and keep trust.

Audience research
Survey design & analysis
AI & brand trust
Data storytelling

Projects

Audience Research

Magic or Manipulation?

AI, Deepfakes & the New Age of Disney

USC Annenberg · PR 522 · Fall 2025

A mixed-methods survey of 46 young adults on how Disney's use of AI and deepfake technology shapes their trust in a brand built on human storytelling. The headline: audiences aren't...

Survey design
Cross-tabulation
Mixed methods
Qualitative coding

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