Campaigns

Concept Campaign

Open Mind

“The future is learned here.”

Technology · Education & Public Sector

A full-funnel campaign positioning free Gemini AI Labs inside all 73 Los Angeles Public Library branches as an everyday learning tool for Gen Z and Gen...

USC Annenberg · MA Capstone

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Concept Campaign

Rare Hair

“Beauty You Can Feel.”

Beauty · Accessibility & Inclusive Design

A launch campaign for a first-of-its-kind accessible hair care line — tactile ridge system, ergonomic pumps, and sensory-driven design — positioning Rare Beauty as a leader...

USC Annenberg · PR 535

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Concept Campaign

Sun Bum Daily 30 Glow

“The Glow Standard”

Beauty · Skincare

A campaign written in the product's own voice: Daily 30 Glow narrates a day on your skin, from the 7:30 AM shake to the 10:00 PM...

USC Annenberg · PR 524 · Spring 2025

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Concept Campaign

CAVA x Bumble

“Find Your Flavor”

Food & Beverage · Dating & Social

A co-branded promotion pairing CAVA's build-your-own bowl with Bumble's build-your-own connection — bringing both brands together under one shared idea, Find Your Flavor, across brand copy,...

USC Annenberg · PR 525

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Professional Work

Youth Service Corps LA — 2025 in Review

“Owned Media — Year-in-Review Report”

Public Sector · Government Communications

A 12-page year-in-review report for Youth Service Corps Los Angeles (YSC-LA), the Mayor's Office of Economic Opportunity's citywide paid-internship program for young Angelenos. Co-written and edited...

Youth Service Corps Los Angeles (YSC-LA) · 2025–2026

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