Paid Media

The creative brief, the OOH headlines, and an accessible-first social buy.

Paid Media

Creative Brief & Placement Strategy

Tagline: "Rare Hair: Beauty You Can Feel." — "Feel" does double duty, naming both the tactile ridge system that lets users identify a bottle by touch and the confidence the line is meant to give back. It reframes accessibility from a limitation being accommodated into a sensory benefit anyone can appreciate, which is what lets the same line speak to disabled and non-disabled shoppers without separating them into different campaigns.

Headlines

Bus shelter: Feel the Difference in Every Bottle
Billboard: Where Every Touch is Rare

Out-of-Home

Bus shelter and billboard placements carrying the tactile-design headlines
Creative leads with close-up texture so the ridge system reads at distance

Digital

Instagram, TikTok, Facebook & YouTube social ads targeting beauty shoppers, disabled communities, Gen Z and Millennials
Every placement ships with alt text, captions, and audio description as standard — the buy models the accessibility it advertises

Print & Newsletters

Retail and Sephora-adjacent placements supporting the October launch window

Download the creative brief (DOCX)

Creative

The Work

Rare Hair billboard reading Where Every Touch is Rare, with two tactile-patterned bottles — **Billboard** "Where Every Touch is Rare" — the tactile patterns carry the visual, so the ridge system reads even at highway distance.

Rare Hair bus shelter poster reading Feel the Difference in Every Bottle — **Bus shelter** "Feel the Difference in Every Bottle" — vertical format, bottle at roughly hand height for a waiting passenger.